UN to Mark International Women’s Day With Boss Beauties Ethereum NFTs

The women-focused Ethereum NFT collection Boss Beauties is debuting a one-of-one collection called Boss Beauty Role Models in New York City on March 8—International Women’s Day—that will become the first complete NFT collection ever shown at UN headquarters.

The original Boss Beauties NFT collection of 10,000 assets has a current floor price—or minimum “Buy Now” price—on OpenSea of 2.3 Ethereum—roughly $7,000 per asset. The project, launched in September, as of this writing ranks 123rd on OpenSea’s top NFT collections of all time, based on secondary volume trading sales.

NFTs are unique tokens that exist on a blockchain like Ethereum or Solana and indicate the token holder’s ownership of a digital or physical asset.

Last year, the UN backed a competition called DigitalArt4Climate, where artists were asked to design different climate change-themed NFTs, with the winning artworks displayed at the Climate Change Conference in Scotland.

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So while the Role Models won’t be the first NFTs displayed by the UN, they’ll be the first female-focused collection to be featured—and likely create major exposure for works illustrated by a female artist. According to a November report from ArtTactic, an art market analytics firm, from February 2020 to November 2021 only 5% of all NFT sales went to female artists—and 16% of all NFT artists are women.

The UN began celebrating International Women’s Day on March 8, 1975, and has the stated goal achieving global gender equality by 2030. The UN is working with the consulting firm 5th Element Group to coordinate this year’s event, where the Role Models collection will be displayed during a day of talks and panel discussions.

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