Xiaomi officially drops Mi branding, will name premium products as Xiaomi

Xiaomi India has finally announced the official branding change on the “Mi” in its premium product range to the “Xiaomi” moniker. In other words, the company will now replace its products with the premium series “Mi” with the new “Xiaomi” logo. Renewable visual ownership comes as an effort to consolidate global product availability and close the visual gap between products.

With the introduction of new product ownership, there will be a series of two different products under the product of the parent company. The company’s product will continue to be represented by the “Mi” brand. Earlier this year, the company had introduced some changes to its company logo. These changes include a smooth, rounded line at the corners of the previously square logo, and a rewritten “Mi” logo.

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The original “Mi” brand that was supposed to offer premium experience products in all categories will now be renamed the “Xiaomi” series. While the “Redmi” series, known for offering more technology at an affordable price, will continue to do the same.

In summary, there will now be two naming conventions – Xiaomi and Redmi – which will be used in the company’s portfolio of smartphones, TVs, laptops, and IoT offerings.

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Commenting on the announcement, Jaskaran Singh Kapany, Head of Marketing, Xiaomi India, said, “Being a leading technology product with a strong global presence, our goal is to have a cohesive unity. With this new logo change, we are considering closing the understanding gap between our product and our products. The new Xiaomi logo will be used for our premium products that represent great technologies and provide a premium feel. For the Christmas season, Xiaomi ‘Mi’ premium product series will be called ‘Xiaomi’. “

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The change will first be seen with the Xiaomi 11T series, set to launch on September 15. The series, which may consist of three new models, will see the launch of the Xiaomi 11T, 11T Pro, and 11 Lite NE 5G. As can be seen in these articles, Xiaomi’s premium phones will now be called Xiaomi moniker and not Mi brands, such as Mi 11 and Mi 11 Ultra.

For future phones, Xiaomi has promised three new Android models with upcoming updates and four years of security updates. This will help the Xiaomi 11T series stay relevant to users for a long time.

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